Fallen Vodka
Full service brand identity, art direction and editorial design to launch a new vodka brand
Date
Feb 15, 2024
Services
Brand Identity
Art Direction
Print Management
Project Description
Fallen Vodka was created by Glenmorangie to offer an alternative perspective to mainstream vodka brands, that typically communicate a sense of product purity. Imperfection newspaper magazine was created to publicise the launch of Fallen Vodka, by celebrating the idea of imperfection, with the strap line ‘there’s more soul in imperfection.’
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