07/04/2017 - No Comments!

The Vinyl Factory

The Vinyl Factory have commissioned Transmission to create regular content for their
incredibly popular and influential website news page. This is a great honour, as we're
regular readers of the site, which publish content about vinyl records, design, turntables
and significant music releases.

Our first article is about the timeless beauty of minimalist turntable design and their
significance for  the new generation of vinyl record enthusiasts.

You can read the full article here, or link to the Vinyl Factory website (with pictures).

 

How 10 simple and enduring design rules created some of the most iconic turntables
of all time.

Love it or hate it, but Minimalism is currently enjoying a renaissance. Originally conceived in
the 1950s, as a reaction against expressionism and ornamentation, minimalism has
influenced everything from branding, album sleeves, magazine art direction, clothing and
industrial design. But why is minimalism relevant to turntable design?

Few mainstream consumer brands have influenced the direction of industrial design than
Braun, the German manufacturer founded in 1921. They achieved design classic status
through a series of innovative products, ranging from chairs, clocks, household goods and
sound systems, which introduced minimalism to the mass consumer market.

Braun’s influence can be attributed to the design direction of Dieter Rams, the legendary
industrial designer who joined the company in 1955 and became their Chief Design Officer
from 1961 to 1995. During this period Rams devised a series of ten rules to determine good
design, which utilise simplicity, innovation, sustainability and functionality.

01. Good design is innovative.
02. Good design makes a product.
03. Good design is aesthetic.
04. Good design makes a product understandable.
05. Good design is unobtrusive.
06. Good design is honest.
07. Good design is long lasting.
08. Good design is thorough down to the last detail.
09. Good design is environmentally friendly.
10. Good design is as little design as possible.

These simple design rules formed the blueprint for Braun’s creative output, which is
epitomised by their definitive turntable, the SK4, also known as the Phonosuper SK4. This
beautiful sound system, produced by Rams and Hans Gugelot in 1956, combines turntable
and radio technology in a calm, white exterior, that’s more reminiscent of Modernist
architecture.

The SK4 revolutionised turntable design by featuring modern materials such as aluminium,
Plexiglas and a sweeping white powder coated sheet metal façade. This approach was
shocking at the time, when the majority of turntables were cased in heavy wooden cabinets
that were more akin to traditional furniture design.

Braun’s dedication to simplicity and innovation is reflected through the uncluttered design
of the SK4 and it’s successors the SK55, produced in 1963, which won the 10th Milan
Triennale prize. The design was embraced by the public, but derided by competing
manufacturers, who nicknamed it Snow White’s Coffin. This was a direct reference to the
Plexiglas lid, which only became a feature when Rams discovered that a sheet metal lid
rattled when music was played at high volumes.

Many of Braun’s turntables are highly collectible and prove that mainstream sound system
design should have a positive impact on domestic interiors. Another manufacturer to
embrace this ethos is Bang & Olufsen, the Danish technology company founded in 1925.

B&O’s dedication to simplicity and innovation is evident throughout their product range, but
perfectly realised in the iconic Beogram 4000. This striking turntable, designed in 1972 by
Jakob Jensen, is often referred to as the most beautiful turntable ever produced and it’s
easy to see why. The innovative design features include the world’s first electronically
controlled tangential tracking arm, but it’s the smooth surfaces, clutter free design and
unique spoke record base that sets the 4000 and its successors apart.

Bang & Olufsen’s turntable and music centre design was the subject of a solo exhibition at
the Museum of Modern art in New York, called Design for Sound. The retrospective
featured a number of Jensen’s minimalist turntables, which look equally comfortable in a
domestic home and museum environment. His enduring design for the Beogram range is
summarised by Zara Wood, a UK based artist and illustrator ‘Like all great design, our B&O
Beocenter 7002 is both timeless and cutting edge. It looks like the deck of a spaceship – it
will always be modern.’

Braun and Bang & Olufsen ceased turntable production as mainstream music publishing
became miniaturised, through CD’s, downloads and streaming. However, the well
documented rise in production and sales of vinyl records has attracted a new generation of
vinyl enthusiasts, who, along with consistent record collectors, are drawn to the large
physicality, sound and tangible nature of vinyl records.

These new consumers were raised during the digital revolution and are accustomed to the
evolution of music players and domestic interiors, which are streamlined, wireless and
clutter free. The antiquated nature of vinyl means that turntables don’t need to keep pace
with digital technology, however, there are a number of manufacturers who recognise that
turntable design should emulate the digital environment.

These manufacturers, such as TEAC, Bergmann and Pro-Ject, place minimalism at the centre
of their product development, because of its ability to remain timeless. Minimalism works
because it doesn’t follow trends and instead places emphasis on quality, innovation and
production, essential for products looking to stay relevant during the rapid development of
digital technology.


 

Published by: Stuart Tolley in Content Creation

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